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Case Studies

Social Media Employment Branding Improves Candidate Perceptions of Kennametal

Aug 02, 2017 | Kara Zenk

The challenge

Recent restructuring changes were hindering perceptions of what it’s like to work at Kennametal (www.kennametal.com). Although the company wasn’t in an active recruiting period, these perceptions intervened with the company’s ability to recruit top..

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IBM Talent Acquisition Optimization Promotes its Employee Value Proposition Through Video

Jul 06, 2016 | Kara Zenk

IBM Talent Acquisition Optimization entered IBM through acquisition in 2012, and for the last several years, we have worked diligently to integrate into the IBM landscape.

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IBM Talent Acquisition Optimization Helped Waypoint Homes Improve its Recruiting Process

Feb 04, 2016 | Kara Zenk

Andrew Bartlow, Vice President of Human Resources at Waypoint Homes, discusses the benefits of choosing IBM Talent Acquisition & Optimization as an employment branding and recruitment process outsourcing (RPO) partner.

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Finding the Right Talent and Reducing Recruiting Costs for Apollo Group Inc.

Dec 04, 2015 | Kara Zenk

The Need

The Apollo Call Center (ACC), located in Phoenix, Arizona, employs about 1,000 people who serve as the company’s first line of contact for potential students who call to learn about Apollo Group’s higher education offerings. Because the ACC plays such a..

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MarketSource Career Site: Unveiling a New Brand and a New Site

Aug 13, 2015 | Kara Zenk

For more than 40 years, MarketSource has created and delivered sales, marketing and sales force training solutions for some of the world’s best brands. Much of the company’s work takes place behind the scenes, with MarketSource employees regularly wearing the..

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How Waypoint Homes Attracts Higher Quality Candidates

Aug 06, 2015 | Kara Zenk

The Challenge

As Waypoint Homes quickly evolved from a start-up to a mid-sized public company, it dealt with several periods of rapid growth. During these times, Waypoint needed a recruiting approach that could quickly find strong talent to support the business...

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Progress Rail Career Site: Bringing Together Two Brands Into One Employer Brand

Jul 01, 2015 | Kara Zenk

As part of the Rail Division of Caterpillar Inc., Progress Rail Services and Electro-Motive Diesel are setting the pace in modern rail technology. But to bring their two brands together under one employment brand, they turned to IBM Employment Branding to create one..

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Leading Global Biotechnology Company Enhances Internal Talent Acquisition and Improves Talent Metrics

Jul 01, 2015 | Kara Zenk

The Challenge

In 2014, a leading biotechnology company underwent a major transformation, particularly in Europe, as it sought to elevate its internal talent acquisition function and strategically partner with the business to find and attract top talent.

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New Mobile Responsive Career Site Launches for Lehigh Hanson to Better Connect with Candidates

Jun 11, 2015 | Kara Zenk

When Lehigh Hanson wanted to build its employment brand and enhance the candidate experience, it turned to IBM Employment Branding to create a mobile responsive career site that would leverage its existing recruitment technology and connect to top talent in new..

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