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Employment Branding

3 Tips for Improving and Measuring Social Recruitment

Oct 02, 2017 | Kara Zenk

Many factors contribute to the strength of your employment brand, ranging from overall market brand awareness to the candidate experience during the application process.


Reaching Passive Candidates: How Talent Communities Can Help

Sep 21, 2017 | Aaron Hofeling

In our previous blog about passive candidates, we discussed how you can attract applicants who are primarily motivated by personal factors such as salary, cutting a career path and working for a “dream company.”


Reaching Passive Candidates: How Recruitment Marketing Can Help

Aug 31, 2017 | Aaron Hofeling

In the first blog of this series, we discussed that most employees — even the ones who appear satisfied in their current jobs — are open to the idea of changing jobs if the right opportunity comes along.


Reaching Passive Candidates: How an Employee Value Proposition Can Help

Aug 14, 2017 | Aaron Hofeling

In the “Reaching Passive Candidates” blog series, we’re examining how talent acquisition professionals can use candidate motivators and elements of employment branding as a method of triggering a passive candidate’s interest in a job.


How Gens Y and Z are changing the recruiting game

Jul 12, 2017 | Amy Osorio

Every industry is struggling with how to make its process relevant and effective in the face of unprecedented technological change.


Reaching Passive Candidates: What Motivates Them?

Jul 05, 2017 | Aaron Hofeling

Recruiters understand that passive candidates do, in fact, keep an ear to the ground about job opportunities. They may not have embarked on a job hunt — filling out applications and submitting their resumes — but they’re aware of what’s happening in other..


How to Stop Losing Out on Quality Candidates

May 23, 2017 | Tony Coe

Losing quality applicants because they don’t fit your current openings is a common talent acquisition problem. You need to nurture relationships with interested candidates, keeping them engaged with your organization until the perfect-fit opening comes along.


4 Tips for Attracting Passive Candidates Through Social Media

May 17, 2017 | Kara Zenk

Passive candidates aren’t as passive as you think: 90% of global professionals admit they are interested in hearing about job opportunities.

Why shouldn’t they hear about yours?


A Journey Through Your Online Employment Brand Part 4: Pay-Conscious Pete

Apr 28, 2017 | Aaron Hofeling

There are probably as many different reasons to look for a job as there are people looking, and every experience is different. So how do you create and communicate a message that will speak to many different kinds of people?


A Journey Through Your Online Employment Brand Part 3: Hunting Harriet

Apr 21, 2017 | Aaron Hofeling

Much attention is given to how talent acquisition professionals should attract passive candidates. When it comes to active candidates, we can spend less time on these prospects because we assume "post and pray" is an appropriate strategy.