Employment Branding

Organizational Culture and the Employee Lifecycle

Oct 06, 2017 | Aaron Hofeling

Your employer brand should be prominently featured in the candidate and employee lifecycle, creating familiarity with and understanding of your culture.


3 Tips for Improving and Measuring Social Recruitment

Oct 02, 2017 | Kara Zenk

Many factors contribute to the strength of your employment brand, ranging from overall market brand awareness to the candidate experience during the application process.


Reaching Passive Candidates: How Talent Communities Can Help

Sep 21, 2017 | Aaron Hofeling

In our previous blog about passive candidates, we discussed how you can attract applicants who are primarily motivated by personal factors such as salary, cutting a career path and working for a “dream company.”


Reaching Passive Candidates: How Recruitment Marketing Can Help

Aug 31, 2017 | Aaron Hofeling

In the first blog of this series, we discussed that most employees — even the ones who appear satisfied in their current jobs — are open to the idea of changing jobs if the right opportunity comes along.


Reaching Passive Candidates: How an Employee Value Proposition Can Help

Aug 14, 2017 | Aaron Hofeling

In the “Reaching Passive Candidates” blog series, we’re examining how talent acquisition professionals can use candidate motivators and elements of employment branding as a method of triggering a passive candidate’s interest in a job.


How Gens Y and Z are changing the recruiting game

Jul 12, 2017 | Amy Osorio

Every industry is struggling with how to make its process relevant and effective in the face of unprecedented technological change.


Reaching Passive Candidates: What Motivates Them?

Jul 05, 2017 | Aaron Hofeling

Recruiters understand that passive candidates do, in fact, keep an ear to the ground about job opportunities. They may not have embarked on a job hunt — filling out applications and submitting their resumes — but they’re aware of what’s happening in other..


How to Stop Losing Out on Quality Candidates

May 23, 2017 | Tony Coe

Losing quality applicants because they don’t fit your current openings is a common talent acquisition problem. You need to nurture relationships with interested candidates, keeping them engaged with your organization until the perfect-fit opening comes along.


4 Tips for Attracting Passive Candidates Through Social Media

May 17, 2017 | Kara Zenk

Passive candidates aren’t as passive as you think: 90% of global professionals admit they are interested in hearing about job opportunities.

Why shouldn’t they hear about yours?


A Journey Through Your Online Employment Brand Part 4: Pay-Conscious Pete

Apr 28, 2017 | Aaron Hofeling

There are probably as many different reasons to look for a job as there are people looking, and every experience is different. So how do you create and communicate a message that will speak to many different kinds of people?