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Employment Branding

How to Use Your Employer Brand to Build a Strong Candidate Pipeline

Mar 15, 2017 | Kara Zenk

Building a strong candidate pipeline doesn't happen overnight. However, organizations can both strengthen its employer brand and increase the likelihood candidates will join its talent communities by building and capitalizing on digital opportunities.


What We Do Takes Heart

Feb 14, 2017 | Amy Osorio

It’s that time of year again. The time when love is in the air. When retailers pack their stores with greeting cards, chocolates and other Valentine’s Day artifacts. When we stop for a day to celebrate those whom we love in our lives and send tangible expressions..


3 Ways to Make Cultural Onboarding a Top Priority

Feb 03, 2017 | Todd Allmond

During the last few years, the emphasis on improving and enhancing the candidate experience has taken center stage for the talent acquisition function. Ensuring talent communities are communicated to regularly and engaging candidates through meaningful..


3 Reasons Cultural Intelligence Is Important in the Global Workforce

Jan 13, 2017 | IBM Talent Acquisition Optimization

Multinational corporations (MNCs) account for a significant share of the world’s industrial investment, production, employment and trade. Tens of thousands of parent firms, with hundreds of thousands of foreign affiliates, employ millions of people globally. Many..


In the Spotlight: Mary Kate Gulick, Manager, Creative Direction, IBM

Dec 29, 2016 | IBM Talent Acquisition Optimization

Mary Kate Gulick serves as Manager of Creative Direction for the IBM Employment Branding team. In her role, she is responsible for leading a global team that delivers for both external and internal clients, guiding creative strategy and execution, developing and..


What's the Role of Social Media in Employer Branding?

Dec 21, 2016 | Kara Zenk

We all know there are many factors that contribute to the strength of an employer brand, ranging from overall market brand awareness to the candidate experience during the application process.


6 Ways Marketing and HR Can Learn from Each Other

Dec 12, 2016 | Mary Kate Gulick

If you had asked me 10 years ago what marketing and HR had in common, I would have been hard-pressed to come up with anything beyond that we both breathe air and work for the same company.

But times have changed. And as the war for talent has heated up, candidates..


How Do You Really Define and Leverage Organizational Culture?

Nov 22, 2016 | Tony Coe

Over the course of the last decade, the topic of organizational culture has played an increasing role in strategic discussions at the highest levels of companies around the world. Without a functional culture, retention, engagement and performance suffers in any..


When It Comes to Organizational Culture, Which Comes First: Action or Motivation?

Oct 21, 2016 | Amy Osorio

Have you ever asked yourself what it takes to make a change? Does it begin with action? Or does it have to start with motivation?


Social Recruiting Isn’t An Island: How To Leverage Your Influencers

Oct 10, 2016 | Kara Zenk

There’s a common saying that no man is an island, and social recruiting isn’t any different. An organization’s social recruiting efforts are most successful when amplified by a community, rather than in complete isolation. Identifying and leveraging your..