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Employment Branding

3 Reasons Cultural Intelligence Is Important in the Global Workforce

Jan 13, 2017 | IBM Talent Acquisition & Optimization

Multinational corporations (MNCs) account for a significant share of the world’s industrial investment, production, employment and trade. Tens of thousands of parent firms, with hundreds of thousands of foreign affiliates, employ millions of people globally. Many..


In the Spotlight: Mary Kate Gulick, Manager, Creative Direction, IBM

Dec 29, 2016 | IBM Talent Acquisition & Optimization

Mary Kate Gulick serves as Manager of Creative Direction for the IBM Employment Branding team. In her role, she is responsible for leading a global team that delivers for both external and internal clients, guiding creative strategy and execution, developing and..


What's the Role of Social Media in Employer Branding?

Dec 21, 2016 | Kara Zenk

We all know there are many factors that contribute to the strength of an employer brand, ranging from overall market brand awareness to the candidate experience during the application process.


6 Ways Marketing and HR Can Learn from Each Other

Dec 12, 2016 | Mary Kate Gulick

If you had asked me 10 years ago what marketing and HR had in common, I would have been hard-pressed to come up with anything beyond that we both breathe air and work for the same company.

But times have changed. And as the war for talent has heated up, candidates..


How Do You Really Define and Leverage Organizational Culture?

Nov 22, 2016 | Tony Coe

Over the course of the last decade, the topic of organizational culture has played an increasing role in strategic discussions at the highest levels of companies around the world. Without a functional culture, retention, engagement and performance suffers in any..


When It Comes to Organizational Culture, Which Comes First: Action or Motivation?

Oct 21, 2016 | Amy Osorio

Have you ever asked yourself what it takes to make a change? Does it begin with action? Or does it have to start with motivation?


Social Recruiting Isn’t An Island: How To Leverage Your Influencers

Oct 10, 2016 | Kara Zenk

There’s a common saying that no man is an island, and social recruiting isn’t any different. An organization’s social recruiting efforts are most successful when amplified by a community, rather than in complete isolation. Identifying and leveraging your..


A Career Site Audit is More Important Than You Think. Here’s Why

Sep 27, 2016 | Kara Zenk

In a recent blog, we discussed how your company’s career site should be the anchor of your social recruiting strategy—and for good reason. According to one study, 76% of candidates prefer to apply for jobs directly through a company’s career site, making it all the..


How Digital Reputation Can Make or Break the Hiring Process

Sep 23, 2016 | IBM Talent Acquisition & Optimization

The following is a summary from the IBM Smarter Workforce Institute White Paper, “Could social media mischief cost you that new job?” published originally in February 2016.

Before the advent of social media, it used to be excessive, conspicuous drinking,..


7 Things You Should Know When Crafting Your Employee Value Proposition

Sep 07, 2016 | Mary Kate Gulick

An Employee Value Proposition (EVP) has a big job to do. Aside from acting as a messaging lighthouse to attract candidates who would fit at your company, an EVP should serve as the as the cornerstone to your overall employment brand. And getting it right is..