Building a strong candidate pipeline doesn't happen overnight. However, organizations can both strengthen its employer brand and increase the likelihood candidates will join its talent communities by building and capitalizing on digital opportunities.
During the last few years, the emphasis on improving and enhancing the candidate experience has taken center stage for the talent acquisition function. Ensuring talent communities are communicated to regularly and engaging candidates through meaningful..
Multinational corporations (MNCs) account for a significant share of the world’s industrial investment, production, employment and trade. Tens of thousands of parent firms, with hundreds of thousands of foreign affiliates, employ millions of people globally. Many..
Mary Kate Gulick serves as Manager of Creative Direction for the IBM Employment Branding team. In her role, she is responsible for leading a global team that delivers for both external and internal clients, guiding creative strategy and execution, developing and..
We all know there are many factors that contribute to the strength of an employer brand, ranging from overall market brand awareness to the candidate experience during the application process.
If you had asked me 10 years ago what marketing and HR had in common, I would have been hard-pressed to come up with anything beyond that we both breathe air and work for the same company.
But times have changed. And as the war for talent has heated up, candidates..
Over the course of the last decade, the topic of organizational culture has played an increasing role in strategic discussions at the highest levels of companies around the world. Without a functional culture, retention, engagement and performance suffers in any..
Have you ever asked yourself what it takes to make a change? Does it begin with action? Or does it have to start with motivation?