Much attention is given to how talent acquisition professionals should attract passive candidates. When it comes to active candidates, we can spend less time on these prospects because we assume "post and pray" is an appropriate strategy.
In the world of talent acquisition, it's all too commonplace for recruiters to try to corral every candidate into a one-size-fits-all process. But the truth is, every candidate's recruitment journey is wholly unique.
As a talent acquisition professional, one of the most confounding parts of your job can be developing a compelling employment brand and applying it consistently across all online channels.
We all know there are many factors that contribute to the strength of an employer brand, ranging from overall market brand awareness to the candidate experience during the application process.
Have you ever asked yourself what it takes to make a change? Does it begin with action? Or does it have to start with motivation?