Multinational corporations (MNCs) account for a significant share of the world’s industrial investment, production, employment and trade. Tens of thousands of parent firms, with hundreds of thousands of foreign affiliates, employ millions of people globally. Many..
Mary Kate Gulick serves as Manager of Creative Direction for the IBM Employment Branding team. In her role, she is responsible for leading a global team that delivers for both external and internal clients, guiding creative strategy and execution, developing and..
We all know there are many factors that contribute to the strength of an employer brand, ranging from overall market brand awareness to the candidate experience during the application process.
If you had asked me 10 years ago what marketing and HR had in common, I would have been hard-pressed to come up with anything beyond that we both breathe air and work for the same company.
But times have changed. And as the war for talent has heated up, candidates..
Over the course of the last decade, the topic of organizational culture has played an increasing role in strategic discussions at the highest levels of companies around the world. Without a functional culture, retention, engagement and performance suffers in any..
Have you ever asked yourself what it takes to make a change? Does it begin with action? Or does it have to start with motivation?
The following is a summary from the IBM Smarter Workforce Institute White Paper, “Could social media mischief cost you that new job?” published originally in February 2016.
Before the advent of social media, it used to be excessive, conspicuous drinking,..
An Employee Value Proposition (EVP) has a big job to do. Aside from acting as a messaging lighthouse to attract candidates who would fit at your company, an EVP should serve as the as the cornerstone to your overall employment brand. And getting it right is..