Employment Branding

A Journey Through Your Online Employment Brand Part 3: Hunting Harriet

Apr 21, 2017 | Aaron Hofeling

Much attention is given to how talent acquisition professionals should attract passive candidates. When it comes to active candidates, we can spend less time on these prospects because we assume "post and pray" is an appropriate strategy.


A Journey Through Your Online Employment Brand Part 2: Curious Chaitra

Apr 13, 2017 | Aaron Hofeling

In the world of talent acquisition, it's all too commonplace for recruiters to try to corral every candidate into a one-size-fits-all process. But the truth is, every candidate's recruitment journey is wholly unique.


A Journey Through Your Online Employment Brand Part 1: Receptive Ramon

Apr 05, 2017 | Aaron Hofeling

As a talent acquisition professional, one of the most confounding parts of your job can be developing a compelling employment brand and applying it consistently across all online channels.


How to Use Your Employer Brand to Build a Strong Candidate Pipeline

Mar 15, 2017 | Kara Zenk

Building a strong candidate pipeline doesn't happen overnight. However, organizations can both strengthen its employer brand and increase the likelihood candidates will join its talent communities by building and capitalizing on digital opportunities.


What We Do Takes Heart

Feb 14, 2017 | Amy Osorio

It’s that time of year again. The time when love is in the air. When retailers pack their stores with greeting cards, chocolates and other Valentine’s Day artifacts.


What's the Role of Social Media in Employer Branding?

Dec 21, 2016 | Kara Zenk

We all know there are many factors that contribute to the strength of an employer brand, ranging from overall market brand awareness to the candidate experience during the application process.


6 Ways Marketing and HR Can Learn from Each Other

Dec 12, 2016 | Kara Zenk

If you had asked me 10 years ago what marketing and HR had in common, I would have been hard-pressed to come up with anything beyond that we both breathe air and work for the same company.


When It Comes to Organizational Culture, Which Comes First: Action or Motivation?

Oct 21, 2016 | Amy Osorio

Have you ever asked yourself what it takes to make a change? Does it begin with action? Or does it have to start with motivation?


Social Recruiting Isn’t An Island: How To Leverage Your Influencers

Oct 10, 2016 | Kara Zenk

There’s a common saying that no man is an island, and social recruiting isn’t any different. An organization’s social recruiting efforts are most successful when amplified by a community, rather than in complete isolation.


Do You Think Organizational Culture Is Too ‘Soft?’ Think Again.

Aug 31, 2016 | Tony Coe

We hear it all the time. Organizational culture is too ‘soft,’ too difficult to measure and just doesn’t impact the bottom line. One of our Twitter connections shared that they overheard a Fortune 500 executive say, “Culture is too fuzzy for me. We’ll never have a..